In 1972, I started working as a sales representative for a mixer manufacturer. It was a modest beginning, but very educational. During this time, I spoke directly with customers and learned exactly what they expected from their kitchen appliances.

I witnessed firsthand how household appliances can transform lives. Without the right appliances, people relied on unhealthy convenience foods to prepare meals quickly and easily. However, when customers realized that a high-quality blender could help them incorporate more fruits and vegetables into their diets, they were motivated to change their lifestyles. Purchasing the appliance was their first step toward a healthier future. This deeply impressed me. In 1978, I founded my own household appliance company, NUC CO., LTD., to help enable healthier lives for households in my home country of South Korea.
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I wanted to find new ways to easily consume fruits and vegetables. At the time, many health gurus were talking about the unique benefits of juicing, and I was fascinated. After some research, I learned that the body can absorb the nutrients from raw produce more quickly when it's juiced. Aha! I had found my next project.

I knew I wanted to develop my own masticating juicer. During my research, I learned that this type of juicer, due to its slow grinding method, is the most efficient device for juicing. I also wanted to make this product available worldwide, as healthy living is a global need. In 2007, my team and I founded the Kuvings brand. The name is a combination of the German word for "kitchen" ("Küche") and the word "life." The name reflects Kuvings' focus: improving everyday kitchen life and consumer well-being through practical, innovative products. This has been my goal since the 1970s, but the Kuvings brand achieves this on a global scale with new technology. Kuvings now has offices and distributors in over 80 countries, in addition to our own factories in South Korea. I am very proud of how far we have come.
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We asked ourselves: "How can we make the juicing process more convenient?" Then we realized that preparing the ingredients before juicing can be very time-consuming.

After extensive research and development, Kuvings developed the Whole Slow Juicer in 2012. As of 2021, we hold patents in 65 countries. Conventional slow juicers have a 1- to 2-inch feed chute, requiring the user to excessively chop the ingredients before juicing.

Whole slow juicers have a 7.5 to 8 cm wide feed chute, large enough to accommodate a whole apple. Most ingredients can be added to the machine without chopping, reducing preparation time.

It was difficult to develop a slow-running engine that was powerful enough to process whole ingredients, but our hard work has paid off.

Unlike conventional slow juicers, the motor in every Whole Slow Juicer has the power to crush large pieces while retaining valuable nutrients.

Quality assurance is very important to me. We constantly test our products and look for ways to improve them. That's why we've increased our investments in research and development centers. I firmly believe that a brand can't progress if it doesn't question its products and develop them innovatively.

There are many imitation products on the market, and we constantly test our products against them to ensure our quality. We see that our products are undeniably superior, and I believe our customers recognize this as well.
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There are many instances where ideas unexpectedly arise from everyday life.

For example, while driving, I thought about my car and how the technology integrated into it makes my driving experience so much more enjoyable.

I've been thinking about how I could integrate some of these practical technologies, such as Bluetooth connectivity, into our products. Watching science fiction films has also given me ideas. These kinds of films create new, technologically advanced worlds and inspire me to think about the future of household appliances.

Ultimately, I believe it's important to be open to ideas and inspiration from our everyday surroundings. We live in a time where powerful technologies are actually behind everything we do.

Taking a moment to reflect on these technologies and their potential applications can be the start of a great idea.

I always have new products in development! It's just in my nature. I'm constantly looking for better and bigger ways to make healthy eating as convenient as possible.

Kuvings, for example, recently launched a low-noise vacuum blender that significantly improves the freshness of blended drinks and comes with a noise-reducing cover. The device removes the air from the chamber before blending, allowing drinks to stay fresh and nutrient-rich for longer.

Vacuum blending is a new technology, and we're excited to be pioneers of this technology in the USA. And this is just the beginning – we're working to further improve the next generation of this product.

Furthermore, we are planning to launch a portable BMI measuring device that is compatible with Kuvings juicers and blenders. Users will be able to access their individual health data, get recipes, and watch workout videos via a connected smartphone app.

We are also working on a new product line to make healthy choices accessible to more people. These products offer an introduction to juicing and blending without requiring a lot of space or money for this new lifestyle. These products are ideal for busy people interested in a healthier way of life.

Ultimately, Kuvings will continue to combine new technologies and our 40 years of experience to develop devices for a healthy life.

I prefer juices with a balanced ratio of fruits and vegetables. My favorite fruits for juices are apples, oranges, and pineapples, and my favorite vegetables are carrots, celery, and tomatoes.

I really like the combination of carrots, oranges, and ginger. Maybe I should call it "CEOrange Juice." Haha!